How many times have you jumped on some research bandwagon and joined the general hue and cry about the latest findings? Was it the latest shocking statistic that humans have a shorter attention span than goldfish? Were you impressed by that recent webinar on the latest Brain Science findings? These bits of research are easy to find because they are so widely disseminated and often repeated. The trouble is, many of these tidbits are simply wrong. That doesn’t make them any less attractive or persistent. In fact, many of them seem to endure in spite of being wrong.