As many change management professionals will tell you, we are often the “person behind the curtain” pulling the strings and making project leaders and sponsors look good with their impacted employees. This often means that we ghost write communications that are shared throughout the organization, and we have the ability to influence the message that is delivered. While we drive the key messages, our leaders have a strong opinion of what they want to communicate. This is where we need to stand our ground and keep the focus on what is most important to the audience. Unfortunately, I recently lost this battle, but thanks to some hindsight and feedback, I am now able to articulate why focusing on what the audience cares about most is where the emphasis should be placed.